Market Survey

Rayat’s Surveys could be the right choice for your organization. Our surveys provide targeted insights into consumer perspectives and can be used to guide an organizational strategy that help organizations develop and/or sustain a competitive advantage.

Our Market Surveys (using CAPI – Computer Assisted Personal Interviewing System) help your organization access critical key information and features, such as desirable product/service attributes, the possibility of using specific products / services, projected frequent use, effectiveness of marketing or advertising strategy, and the extent to which products / services adequately meet needs of target groups.

The proper administration of a survey can build a strong foundation towards decision-making that offers executives the data they need to develop healthy organizational strategy. The data collected by Rayat Marketing’s surveys have proved precious to a several organizations with different offerings and objectives. When developing a market survey, some few several key issues that may be highlighted contain:

• Addressing features of the target market  
• What products/services’ features are most appealing to the target market?  
• Addressing the purchasing intentions of the target market.  
• Identifying products or services importance to the customer group.  
• Has there been any effective communication evaluates the product/service?
• Whether consumers use the products in the quantity and manner anticipated?
• Where the target market is more populated?

Rayat Marketing’s surveys can help you answer all these questions by helping you ask the right questions to get the data you need.  Our methodology will give you the trust you need to know your data is accurate and reflects the opinions of the targeted market.

The data collected during such method can assist you in: 
• Precisely assessing market needs.
• Quantifying the market size.
• Calculating present and future competition.
• Positioning your brand.  
• Testing product names.  
• Differentiating your products’ or services’ unique selling propositions.  
• Identifying the best advertising medium.  
• Advising & identifying a creative strategy to market your product or service.               

Contact us for a consultation. We’re confident that you’ll find us a valuable partner capable of fulfilling your survey research needs and exceeding your expectations. rmsaudi@rayat.com