Planning and implantation
Rayat’s team supported the launching event in
partnership with the Canon Middle East team by offering live shows for the new
model cameras EOS C200. We created a small studio equipped with all devices. We
also provided an expert, a clown and a waiter for food and desserts to test the
quality of lenses and shutter speed.
The event was also to motivate customers to
purchase the product.
The live test encouraged the customers to
interact with the new product, and compare it to the previous models and