Challenge

The challenge was to inform the residents of (6500) shelters in all regions of Saudi Arabia about the fees which the Ministry intends to apply, and to update all data related to them within (14) working days and submit the final report. Our mission also includes defining the size of the team that will be able to do this task all over the Kingdom, and an integrated plan to deal with the problems that may arise during the implementation of this project. We kept in mind the nature of some geographical cities and the extent of accessibility and other factors. 

Planning and implantation

Based on our experience in this field and related projects, Rayat Marketing team designed the project survey, according to the ministry's request, and created its digital platform, besides the fieldwork team. Logistic and administrative tasks were distributed to an integrated team consisting of the company's operations manager, project manager, two assistants and four supervisors, each of them was responsible for managing and monitoring fieldwork teams in areas where the awareness campaign was taking place.

The data was uploaded immediately and automatically on the platform of the project and was also shared directly with the project management of the ministry in Riyadh through Rayat’s unique system CAPI, which allowed the team to follow up the work, get Up-to-date data, and increase the awareness about the shelters fees as required.